Nana’s Gone Loopy is designing a Spring Collection right now. And you’re getting a sneak peek!
But first, let’s take a quick trip down memory lane, shall we? Oh come on, it’ll be fun!
Having just officially wrapped my first year in the retail sales world, I can honestly say that not until the last couple of months did some of the things I learned along the way actually start to come together and make sense! Let’s face it, (note to self here) the online retail sales world on its own is an extremely competitive – tough scene. Add local crochet business, craft shows, social media, and a broad scope crafting blog, and you’ve got a newbies recipe for “Helter Skelter” at it’s finest. Oh, and let’s not forget the crochet for fun aspect. You know, all the super cute things you see and just HAVE to make for friends and family…check.
Yep, this is exactly how I spent my first year. All over the map. And yes..it was…Helter Skelter! This is not to say I didn’t enjoy the “crazy” along the way. I mean, unless we actually dive in, we miss an opportunity for growth. Personally and professionally. When you’re just starting out in a business that begins as a passion, it’s very easy to become sidetracked by not only the joys of it (such as trying out new random patterns when you’ve got several projects working) but also the ideas of others who are excited for you and want to see you succeed. This is not to say new entrepreneurs such as myself don’t want new and fresh ideas and advice from all sources. We absolutely do and in fact it’s crucial to learning what is and isn’t working. I’m just saying from my own experience, it’s very easy to flitter from one idea to the next out of pure excitement. Before you know it you’ve started 10 more projects and have gone totally sideways from your original intentions. Rule #1: stay focused on the basic fundamentals of your business plan (one area at a time) before branching off and putting some of those great ideas into play. 🙂 Uh, ….oops. Guilty!
So, here’s my top ten lessons/tips (in no particular order) I’ve learned this year that I’m GOING to put into practice:
- Take care of your tools – for me this means rest my hands. Without them, I have no business. What does it mean for you?
- Social Media is bigger than Facebook. It’s a big world, spread your wings. Tweet a tweet, snap-a-chat, inst-a-gram. You get my drift.
- It’s Google’s world and we just live in it. Ok, this should be number one, but I’m rebelling. 😉 Not to bore anyone so let’s just say 3 little letters..SEO. Without it, you’re invisible.
- Learn and put into practice one area of your busy really well. Then expand. See above.
- Network with “like” businesses and those you would pair well with. Yes, this also means your competition…who knew?
- Don’t undervalue your work if you don’t want others to as well. Gee, I thought I was giving a great deal, turns out I was labeling my business. Good to know!
- Learn how to shop for your products as if you were a buyer. You must know the keywords people use to shop for items if you want people to find yours! Simple right? Not always.
- Photography is everything. If your business is online, learn the basics! You’ll live or die by the quality of your pics.
- Give your customers what THEY want. You may have some fantastic product line ideas, but it doesn’t matter unless it’s what your customers are looking for. 🙂
- Create a solid seasonal collection and release it – all together. Know what’s trending, what sells well for you, put it all together and make it your own!
And there you have it. Not a bad list for a first year entrepreneur huh? One thing’s for sure: I know how to listen. Which brings me to the reason for this post: My spring collection.
My top two selling items, and what my shop is Googled for the most actually go hand in hand.
Minnie and Mickey Mouse hats. (Yes, Mickey is number two.)
In fact, it’s been a challenge to keep any item I make involving either of them in stock! I even have adults requesting custom order beanies for themselves. So, in keeping with my top ten list above…I’m giving my customers what they want and creating a spring collection of Minnie and Mickey Mouse hats! Of course, they will all have the classic design of the Mouse ear beanie, but each hat will have a unique adornment design. The spring collection will be ten hats in total and be released all at once on my website as well as my Etsy shop. The goal is to give the buyer a one of a kind feel-while staying true to the classic.
So without further ado, I give you: Minnie Buttons & Bows
Full collection coming soon!
While this 1st year was a bit hectic and scattered, I definitely learned a ton of valuable information. And yeah, I zigged where I should’ve zagged more times than I can count. I’m sure I’ll zig a few more times as the year progresses, and I certainly need to back track and do some spring cleaning shall we say? 😉 But it’s a learning process and I’m thankful for the journey, excited about where it’s taking me, and so glad you’re all along for the ride!
Life is short, crafting is fun. Go get loopy with it!